<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.jesseux.me/story</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-12-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1631828338835-84XRJ2RWRCH3NMV6XA7E/Jesse+Headshot+BW+uneven+circle.png</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1634058930852-43JTJ1R4DHX2PK10GXYM/Jesse+flowers+ux.png</image:loc>
      <image:title>Story - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1623350429704-TUYAMIE4U3BEBIIIZTED/a4b33886128681.5d909dad47ded.jpg</image:loc>
      <image:title>Story - Where I came from</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1623350328006-NUOUMQ1SYJ3HGXMA3SSN/image-asset.jpeg</image:loc>
      <image:title>Story - Where I’m going</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1623350380960-VGQPG699QXGMCIRVDKEL/colorful-holographic-gradient-background-design-vector.jpeg</image:loc>
      <image:title>Story - Why Product Design?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1663437908124-U23WI4QIO6FE4ZXVHWMK/1662773794970.jpeg</image:loc>
      <image:title>Story - IxDA:PGH World Interaction Day</image:title>
      <image:caption>In September 2022, I was the main speaker at IxDA’s Pittsburgh Chapter as a part of World Interaction Day 2022.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1663438258533-IZF4IXUK5OHZ0VP3WVZU/Screen+Shot+2022-09-17+at+1.46.58+PM.png</image:loc>
      <image:title>Story - Service Design Global Conference: Copenhagen</image:title>
      <image:caption>In October 2022, I was a guest speaker at the Service Design Global Conference in Copenhagen to share my passion for storytelling and design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/performance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-09-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1629412580269-XXPK9B2086FGCBJG07AF/The+Irishman.jpg</image:loc>
      <image:title>Performance - Make it stand out</image:title>
      <image:caption>Immersive activation of Netflix’s The Irishman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1629412809738-V902ZNI2RNUJUYEGPD9I/Jesse+Flowers+Artistic.jpeg</image:loc>
      <image:title>Performance - Make it stand out</image:title>
      <image:caption>Immersive activation of The Macallan Manor</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1629411988422-YN38OZA7A2Z6EYXNCZ6V/Screen+Shot+2021-08-19+at+6.26.22+PM.png</image:loc>
      <image:title>Performance - XR STORYTELLING ACCELERATOR</image:title>
      <image:caption>Accepted into a highly competetive program to collborate with top XR creators to develop a new project which was pitched to industry leaders in March 2021.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1629412162230-QPXAMG7TC3UH34UOQX1H/IMG_0212.jpeg</image:loc>
      <image:title>Performance - THOSE BEFORE US: NOLAN PARK</image:title>
      <image:caption>Creator / Director / Executive Producer of audio immersive XR dance experience designed for historicpublic spaces. Learn more</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1663429777593-LI41T2O9FHXNNISBLB3G/Shakespeare+Unplugged+2.jpeg</image:loc>
      <image:title>Performance - SHAKESPEARE: UNPLUGGED</image:title>
      <image:caption>Collaborated on and performed in a two-week workshop of a new musical by Scotty Arnold at Powerhouse Theater on the Vassar campus.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1629413152286-EJC0BPIIKU1PLAKOCAZE/IMG_0327.jpg</image:loc>
      <image:title>Performance - Little Italy takeover of THE IRISHMAN</image:title>
      <image:caption>Immersive Actor (Journalist) for an immersive takeover of Little Italy created by Invisible North and Mycotoo for Netflix's The Irishman, which took place on the day Jimmy Hoffa went missing. Learn more</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-05-13</lastmod>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-08-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1631819143763-72SXNYCEC2MQN3PJKSBG/Jesse+Headshot+BW+uneven+circle.png</image:loc>
      <image:title>Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/gmail-settings-ui-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/87ce16c6-749b-414a-a78b-778b8fdb3ad4/Before+and+After.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/wip-conditional-notifications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/a8057312-ce49-4fd7-a231-7dcd1b8e77c7/Double+diamond+learn.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/68f08839-4a9e-41e9-b608-2bbd9df9dd58/Screen+Shot+2023-11-30+at+6.20.56+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/43be44d9-35b4-444f-a367-36a3a563f0e5/Screen+Shot+2023-11-30+at+6.20.46+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/e604ccdd-eaa9-4ab2-9277-ce9c085cb0eb/Anatomy+of+a+notification.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/93896ef6-b390-491b-aeb2-1658df676cf2/Screen+Shot+2023-11-30+at+6.44.58+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/f18817a0-471b-4bf1-b9f6-12002948af80/Use+Case+%232.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/8b69fc8c-99ba-4e70-b4b1-c563961375fd/Screen+Shot+2023-11-30+at+5.57.56+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/0334feeb-acbb-492b-b4c4-198b35e6cf89/Double+Diamond+design.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/e4723cc8-a48f-4c1f-a9ac-e451895e2017/Screen+Shot+2023-11-30+at+5.58.28+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/aa8adf9f-e4b8-4653-995a-2e00905cb56f/Use+Case+%233.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/5b73c745-4a7f-4ce0-9f8e-d17e3ae2069c/ALL+Insights.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/4fbe67eb-69e4-4700-ae8b-a6388607bb69/Screen+Shot+2023-11-30+at+5.58.44+PM.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/59052614-46c7-44e6-b142-244b3a4588cf/Use+Case+%231.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/dd07d401-b14d-411e-8483-20d560cf5928/Qualitative.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/d8d841d5-bc20-49f2-977c-1aca2b6b28d7/Notifications_+Product+Milestones.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/72a18319-592e-4c9b-9251-13aef41f13ca/Conditional+Notification+Task+Flow.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ba6d2c85-e94e-47c5-8d4e-6e77d4b30199/Conditional+Notification+Design+Principles.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/095b476a-72b1-48e3-bda9-a5ff0e66e1ac/Notifications_+Product+Milestones.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/discovergeneralassembly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/cd27bcb6-5cd6-49b1-9460-1f7545e1c9d7/Jesse+GA+1.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/7884eab2-c0ab-4009-93ed-3ff0da962fe0/Jesse+GA+2.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/489e4e67-8e3c-4a76-8d34-4916cb4d0f1d/Jesse+GA+3.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/0d86f157-9cd8-4329-aad9-b5766da64d53/Jesse+GA+5.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/53bb788e-f6e6-45b2-a543-25adfc1f3f3e/Jesse+GA+6.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/bfe14e33-f01e-4f62-ae91-f866cc33254b/Jesse+GA+7.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/cbc31d76-3837-4e74-be49-89e71432df50/Jesse+GA+4.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ace3783b-23d8-4586-8eab-1aa3ba282f36/Jesse+GA+8.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/db1571f9-faaa-4ba3-90d6-588ba7184dfb/Jesse+GA+9.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/fdf716fc-8fa7-43f7-8d5e-0514ac813471/Jesse+GA+10.png</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1ca1c526-9abb-48e5-a376-6f5dab601fdb/Jesse+GA+11.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/4cc9dded-ca79-49ba-be83-1a8b964f2c27/Jesse+GA+12.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/553d5a49-1794-41d1-9815-bd2033f1d157/Jesse+GA+13.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/85299220-0980-4eeb-96f7-884e5ca95fff/Jesse+GA+14.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1b956493-e914-4ef2-acb7-2e001d9a99ee/Jesse+GA+15.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/c0528873-7483-4443-a44f-3a02ff2b532e/Jesse+GA+16.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/4cad0595-f830-4909-aa52-204390fc1259/Jesse+GA+17.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/6cc0d144-790e-4a53-8597-9252d3914d51/Jesse+GA+18.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1f6df463-e2a2-4ad2-978f-bbd4dce06138/Jesse+GA+19.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/8b9da50e-c17d-4847-88f1-553dd02a962d/Jesse+GA+20.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/467e295b-774c-4e33-91f1-e4a38cca83c6/Jesse+GA+21.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/fcc945e8-64d3-4c87-8753-771c496a8aec/Jesse+GA+22.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/aba8d9a7-725f-4171-94c9-2c6a7f46bb19/Jesse+GA+23.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/3ab5ee92-f949-4c28-a3d3-31e9bd6f0280/Jesse+GA+24.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/e8aa6dae-543c-4ddf-a02e-741f44124dd5/Jesse+GA+25.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/b95ba143-1dd2-4cb9-9c5f-983f9e02d0dd/Jesse+GA+26.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/66aff14b-525f-450f-ba53-f09ba3d2f695/Jesse+GA+27.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/13907a49-3274-468f-b4a1-e19817f851f2/Jesse+GA+28.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/843c8ee8-b820-418a-a8b7-594525b544ff/Jesse+GA+29.jpeg</image:loc>
      <image:title>Portfolio - Discover Travel Mobile App @ General Assembly</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/uxassessmenthelloava</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/dce82c34-2a85-4986-839f-9a948d020707/Jesse+HA+2.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/4b2940a8-2d56-4552-8842-f59c3c02c6cd/Jesse+HA+3.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/b5145c75-db91-4ab4-abcc-f17feaa83bbb/Jesse+HA+4.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/de1c4776-dd85-404c-b627-e37dff4d1fe1/Jesse+HA+5.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/d4186374-c84b-4617-8678-cc0c4e3e5fd8/Jesse+HA+6.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/aaa02c3e-332b-4504-9797-56c2bd2c6581/Jesse+HA+7.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/54c78658-5d16-46f4-9f83-e239bdbb8c1f/Jesse+HA+8.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/b25fd7bc-5515-444c-9f0e-14575b6be6ce/Jesse+HA+9.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/c66fb4b1-9a9e-44fd-8daf-095fbd72bd51/Jesse+HA+10.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/d8f0c405-4835-4754-9a85-cf6ca30442fa/Jesse+HA+11.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/36053bab-97b5-4802-b121-2d3a17c2bad7/Jesse+HA+12.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/dd710158-d7e6-4def-8de5-1e1915ce377d/Jesse+HA+13.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ad8cebed-15f5-440c-b8db-6d7b0c7f1f53/Jesse+HA+14.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/94e3d04d-1f5f-4b09-95a0-c9fdd0e85fc9/Jesse+HA+15.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ba08d593-f540-4824-9725-ef01abf2205b/Jesse+HA+16.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/d549e3a8-b971-46c7-8874-8b85edb2918a/Jesse+HA+17.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/849b7b42-375f-4f97-a43e-64c8155c314c/Jesse+HA+18.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ee208dad-bd5c-4e81-893d-2dee488ff51b/Jesse+HA+19.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/4a2297d7-f348-4ccf-a950-18205c623865/Jesse+HA+20.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/84a33f66-816e-425d-b7bd-a52c2a3155df/Jesse+HA+21.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/499ff8e9-f13d-4b1a-9f09-98ff8a8c3c43/Jesse+HA+22.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/01e943cf-0860-4238-98b3-42bd4996a7ad/Jesse+HA+23.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/3aa6912e-d64b-4eed-b92c-847b7acc90be/Jesse+HA+24.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/d5d891de-a6ea-4a10-b24a-6245e9ecf585/Jesse+HA+25.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/b162e29a-0f78-4779-99ca-064333b8454b/Jesse+HA+26.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/a0663358-343c-47fc-a0e3-3a7b53f5afa1/Jesse+HA+27.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/04c9ed89-e627-4f04-b6ba-2aa87c1f8611/Jesse+HA+28.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ae4f20ec-615a-433e-afba-93d2ac7c52c9/Jesse+HA+29.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/dc0f6819-10e8-477d-a73b-69eb9e35d875/Jesse+HA+30.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/96d911b9-e200-499c-a9bf-e3b680b6f3e6/Jesse+HA+31.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/c040e38d-8328-4c21-b061-382cea8f9a57/Jesse+HA+32.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ef98365d-b5eb-48b5-93c4-2ee22d3ae03e/Jesse+HA+33.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/158d4dae-76c2-438c-bd17-a6fb57fc4f25/Jesse+HA+34.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/81b26048-4f83-4017-bf42-3de1fa465983/Jesse+HA+35.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/75cea91d-c622-44d3-89a1-f1cad74d525c/Jesse+HA+36.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/b21e592b-4f6a-4ef5-950d-871d04376c1e/Jesse+HA+37.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/a46b13b9-f1d9-4a47-9f79-a807033c7f8e/Jesse+HA+38.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/a2148dc9-da08-4000-80b2-1b1bff533985/Jesse+HA+39.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/454dbbef-f307-4a31-94fc-c6d9b9482ac0/Jesse+HA+40.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/069ff30d-ea7f-4cfc-8502-2a2428ab22cd/Jesse+HA+41.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/20169aa4-6096-4e3b-803a-ee39c5bc72f8/Jesse+HA+42.jpeg</image:loc>
      <image:title>Portfolio - UX Assessment @ HelloAva</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/uxwritinghelloava</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1623705914519-0BC8BYVFN9ZZN1C0IJ1A/HelloAva_quiz.png</image:loc>
      <image:title>Portfolio - Chatbot Onboarding @ HelloAva - The goal?</image:title>
      <image:caption>For the user’s first touchpoint, my goal was to refine the voice of HelloAva to incite excitement, establish an authentic relationship through automated text, and create more inclusive language. Before proposing solutions, I need to understand the world in which the story takes place. What’s working? What could be better? Who’s doing it well? How can we do it better?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624389843596-YOAI66PKJ7UGWA9I4ON5/Screen+Shot+2021-06-22+at+3.22.54+PM.png</image:loc>
      <image:title>Portfolio - Chatbot Onboarding @ HelloAva - Humanized technology.</image:title>
      <image:caption>This initial touchpoint and first impression with a new user aligns with the brand at HelloAva, creates a more authentic relationship to the user, and gives them more confidence and enthusiasm to try out the service following the quiz.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/conversionhelloava</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627587457899-BJ3Y5HTYGYPZRFPPWF1Q/Screen+Shot+2021-06-22+at+3.52.00+PM.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Goal?</image:title>
      <image:caption>Increase conversion by 5% over two months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627589073946-UJ6MDBELW8D4VI9IJ2FT/Screen+Shot+2021-06-22+at+5.02.32+PM.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Routine</image:title>
      <image:caption>We experimented with how a personalized routine appears.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624394159044-PJI4MPNWAZZTUM4JROCV/Double-Diamond+Step+3.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624393426458-D6Z6TLKPVNZWWS2N5QVA/Sneak+Peak+Discovery.jpeg</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Narrowing down.</image:title>
      <image:caption>Through a facilitated discovery session with the product team, I identified aspects that users mentioned would be valuable to them in order to prioritize feature elements for the sneak peek page.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627589929749-415OZNO9DKNAS345VOGW/Screen+Shot+2021-06-22+at+5.12.33+PM.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Sneak Peek Screen #2</image:title>
      <image:caption>What’s Next Prototype Version One</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624396000374-I2N3D6RST3JU04NKELZ9/Screen+Shot+2021-06-22+at+4.41.46+PM.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - User Testing.</image:title>
      <image:caption>I helped schedule and run 5 user tests to get feedback on the first prototype of the “Sneak Peek Page” and “What’s Next Page”. My main focus was having the user talk through what they are seeing, what initial reactions they have along the way, and observing their behavior to assess for confusing UI or oversaturated content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624392510738-EQ882W3EOEP6Y37UZQPN/image-asset.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Strategize.</image:title>
      <image:caption>I created a research plan to hone in exactly the types of users we want to speak with and clarify what we want to understand in our interviews.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627589269242-2JUT0V2WL6B7JHC7Y0P0/Horitzonal%2BScroll%2B-%2BConversion.jpg</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - What you get</image:title>
      <image:caption>We experimented with the horizontal scroll to shorten vertical scroll length.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627589358795-4OLKJA75YFPGR9R4F6XK/Wireframe-+conversion+how+it+works.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - How it works</image:title>
      <image:caption>We also looked at vertical scrolling with visuals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624392013781-H0NJ90P4UT92KPUEXM5L/Double-Diamond+Step+1.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624392976454-3MV77UJKOL0LVOLB01HE/image-asset.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Investigate.</image:title>
      <image:caption>I helped schedule and run 5 user interviews, with consolidated user insights to summarize key takeaways to present to the entire HelloAva team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627589474843-DX7SQTPNGRKO4B4VPHQ2/Screen%2BShot%2B2021-06-22%2Bat%2B4.41.46%2BPM.jpg</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Sneak Peek Screen #1</image:title>
      <image:caption>Sneak Peek Prototype Version One</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627588992513-9PIN3BRJ922PQ43SV2PM/Wireframe+-+Conversion+-+Skin+type.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Skin Type</image:title>
      <image:caption>First, we tested out where information on your skin type and needs lives on the screen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624393870762-72J8TX10UQP00UU8YP7S/Information+Architecture+Sneak+Peek+Page.jpeg</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Organize.</image:title>
      <image:caption>In order to better understand the flow of information leading up to the user selecting a payment package, I consolidated the feature elements using information architecture before creating wireframes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624393694678-XS7RHZRWDJ42JQZPPYBF/Double-Diamond+Step+2.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1627588212117-6LN30HW7ZQT6S9DZ3AHX/Figma.jpeg</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Wireframing and prototyping.</image:title>
      <image:caption>Alongside the Chief Creative Officer, I built out a Sneak Peek Page to get more personalized knowledge about the best ingredients for their unique skin type, a step-by-step routine, and recommended brands following the quiz before the esthetician’s follow-up with the customer. From there, the user would be able to visually understand the value they would receive once converting to a paying customer.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1626731202261-ODB7AH47QLSO4HNN44EV/Double-Diamond+Step+4.png</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624397993478-9PSLT0RR6FO6UV62CTTM/Sneak+Peek+Conversion.jpg</image:loc>
      <image:title>Portfolio - Conversion @ HelloAva</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/retentionhelloava</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624560048485-ZWMQW63NF3AYCB9Y4O4E/Illustration-of-customer-retention.png</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Goal?</image:title>
      <image:caption>Increase retention for returning users after their first purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624548709171-WTO8H8G842TBJ64J7OC9/HelloAva_+Retention+%282%29.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Prioritize.</image:title>
      <image:caption>Next, let’s prioritize feature ideas and elements to define what to begin developing first.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624547405903-0X8GV4ACFXVRIBP7ARE8/Screen+Shot+2021-06-24+at+11.09.33+AM.png</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Gather user insights.</image:title>
      <image:caption>“My change in lifestyle affects my skincare routine and wish I could get updated recommendations.” “I’d be interested in a seasonal membership if I could refresh my routine and get access to special discounts.” “The reordering process is a bit confusing for me.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624547308275-WN4KXHY5D7RY58GYNK9O/Screen+Shot+2021-06-24+at+11.07.08+AM.png</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - 12 user interviews.</image:title>
      <image:caption>7 interviews with Loyal Users 5 interviews with Churned Users</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624547780147-HUHXDJCCX3N6X9J7GXO2/Double-Diamond+Step+2.png</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624548068517-P9VEIFECJFWITSMLVOIM/HelloAva_+Retention+%281%29.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Ideate.</image:title>
      <image:caption>Our goal is to identify all the elements that can include a better follow up experience for users after their first purchase.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624546981194-63J980Q0PQMVDBKUZ4S0/Double-Diamond+Step+1.png</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624548723661-Z6GC62ZU1Q0X3G3YSLCT/HelloAva_+Retention+%283%29.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624549951062-780KW5EHE9MNB20UMC7J/User+Flow+Review.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624550151191-3R4ZP4CL60OXUWZ7WZOT/HelloAva_+Retention+%281%29.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>I ran some comparative analysis to get inspirations from other platforms like Airbnb, Fever, and Zova.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624549523777-IPA2171JYQMNP6IOH8TV/Double-Diamond+Step+3.png</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624549567106-PGQT6R47775GVD4DEIWC/User+Flow+Retention.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624549925639-5DMPNVJO6A37GIYK8X37/User+Flow+Check+in.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624551740468-9F0NZTJVPKABC8CY5U5L/Eckhert+Scale.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva</image:title>
      <image:caption>A scale of 1-5 to report changes in the skin after using the last round of products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624551558340-24RO4TCO2AYPZWOLTBLS/Checkin+4+Bad.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Get more feedback on what they didn’t like to make better product recommendations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624551156522-PGDNJXFGEECLBF3HVIAQ/Checkin+4+Fave.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Easily favorite products they loved so they can repurchase and see it in their regimen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624551493828-11W9M85LX8GU9O7R9P1Z/Checkin+3.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624551444157-1M9GL6XGXLY1DYSCGUIV/Checkin+1.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624551464599-DD4S4YN546ZIZRPMQBA1/Checkin+2.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624551174218-OET3T1YQPM10ZY608V8C/Checkin+4+Liked.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Recommend similar products if they liked it but want to see what else they might want to try.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624552013873-IMPWRV23XQQNY38PXL0L/Wireframe+Landing.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - No hidden features</image:title>
      <image:caption>One place to access everything a returning user needs to find.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624552592246-QH06EZSOTGHMJ20SD9BQ/Wireframe+5.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Visually see and track progress through photo documentation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624552577235-CWIQUJ0YBHOAUOV2KO99/Wireframe+4.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Update customer profile with lifestyle changes that affect skin health.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624552527198-W215960TID1D2YSLR13H/Wireframe+1.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>One place to reference what products you’re using.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1624552509945-QXML7P9BWIBFFS1W6YZJ/Wireframe+2.jpg</image:loc>
      <image:title>Portfolio - Retention @ HelloAva - Make it stand out</image:title>
      <image:caption>Easily access info on how to use each product.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/usertestinguncommongood</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-09-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1631823834562-MMJHARIKFWR3C760RVCG/Screen+Shot+2021-09-16+at+4.22.41+PM.png</image:loc>
      <image:title>Portfolio - User Testing @ Uncommon Good - Create a Segment Insights</image:title>
      <image:caption>Users want to be able to visually see all the fields at once rather than progressive disclosure. Terminology like Sweepstakes that is obvious to Uncommon Good feels foreign to the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1631823326708-DRCNVNYPQIILWGFUAYLH/Screen+Shot+2021-09-16+at+4.11.23+PM.png</image:loc>
      <image:title>Portfolio - User Testing @ Uncommon Good - Email Campaign Insights</image:title>
      <image:caption>“I want an easy way to edit my brand colors and fonts directly on this page.” Tech Terminology: When choosing to send the email, the term Segment feels foreign to the user. User is not clear on what “export email” means and what it would do.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1631822389169-W9MVEQNLEWMIXHDCHONF/Screen+Shot+2021-09-16+at+3.59.30+PM.png</image:loc>
      <image:title>Portfolio - User Testing @ Uncommon Good - 2 features 7 user interviews</image:title>
      <image:caption>→ 4 tests on Creating a Segment → 3 tests on Creating an Email Campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/1631825785037-9F53TPTM0OHF4Y5LQW59/Screen+Shot+2021-09-16+at+4.54.07+PM.png</image:loc>
      <image:title>Portfolio - User Testing @ Uncommon Good - Use data to summarize qualitative feedback</image:title>
      <image:caption>By identifying the patterns and using data to illustrate them, the client was more receptive to why certain improvements were needed, even if it was different from their original desired outcomes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/configurable-digests</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-09-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/39ef8cc4-8e29-407d-b41c-2529ac2bcaa3/Screen+Shot+2023-11-30+at+9.16.09+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/c22b729a-a1f0-4b63-a454-e1a9a69275a9/Digest+UI.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/64100f62-d3bd-41a5-ae64-5b2ffedb6ea3/Screen+Shot+2023-11-30+at+9.30.50+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Feature tour</image:title>
      <image:caption>To bring awareness to this feature without disrupting critical user activity, I designed a modal pop-up with a direct link to the user’s profile page. From there, the user would get a one-time tooltip show the user where to set up their open actions digest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/38ae2c74-674e-4fea-9a12-a608fe7440a9/creative.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Defining constraints…</image:title>
      <image:caption>CONSISTENCY: Maintain consistent notification UI for familiarity and usability. SPEED: Design and implement a customer-facing feature quickly so that we can learn and iterate.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/4e8a8b41-8983-4733-a208-d8f7cdc9bb1f/Screen+Shot+2023-08-31+at+3.23.36+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Project Kick-off</image:title>
      <image:caption>At the early stages of our process, I created a living ‘one-pager’ in Confluence to establish an asynchronous way for our stakeholders to be in the loop and come along for the journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/c3e9cd67-d64e-4707-b22e-7f7ede16d965/Digest+Milestones.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Defining milestones</image:title>
      <image:caption>In collaboration with the Engineering Lead, we defined the milestones for the project to keep the initial release in scope. This visual artifact also helped to illustrate where we could go next, and was used to collaborate with stakeholders on the direction we were focused on with future iterations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/fdd8b4e0-b9bc-4ce9-8b57-b99d18cd88d1/Screen+Shot+2023-08-31+at+3.17.40+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Defining Stakeholders</image:title>
      <image:caption>Who will be impacted by this feature? How will they be involved in the process?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/83554ffe-089c-4e53-9b37-012b56d2bda1/Feature+tour.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/4a47baad-4a6b-4eb0-99f9-fe53fb26c4c2/Customize+digest+flow.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/a5277080-6ff8-4e33-812e-23badb0a6c25/Screen+Shot+2023-11-30+at+9.30.44+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Support documentation</image:title>
      <image:caption>To support our very busy content team of two, I drafted the articles for our Knowledge Base, which were reviewed with content strategy in Paligo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/06bf2f0a-d46c-4cf4-a6a6-767a3726fd0c/Screen+Shot+2023-08-31+at+4.19.41+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/99978b62-d3b2-4cf8-8d47-ba7eb3cdf10a/Screen+Shot+2023-11-30+at+9.16.14+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/7c2fb9fa-222d-4592-945e-b7700f464ec6/target.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Defining Personas</image:title>
      <image:caption>Who will benefit from this feature?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/6a4c9ccd-9531-4bd3-9c37-1e702f97141c/Screen+Shot+2023-08-31+at+5.05.31+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Flexible design</image:title>
      <image:caption>To account for future capabilities, I settled on a configurable UI that allows us to built front-end code that is easy to build upon and follows similar notification UI to account for familiarity and usability.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/ff39852e-5526-459a-97a3-5fc354ecd10c/Screen+Shot+2023-09-01+at+11.37.07+AM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Background</image:title>
      <image:caption>Customers can receive a scheduled email with a list of open actions assigned to their organization. This capability was set up to support customers in having an accessible way to see what tasks still need to be completed, and have an easy way to go straight to the event on the platform to mark their action complete. However, they need to first know this scheduled email is available to them, request that their Engagement Manager set it up for them, who then needs to make a manual request with the Notifications team to set it up on the back-end.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/3a89c01a-a118-49f3-8c12-cece9de1d6b5/Building+Blocks.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Building blocks</image:title>
      <image:caption>I helped us pare down the necessary elements that would need to be configured in the digest to focus the early stage UI ideas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/b146d667-6590-492a-ba50-67d4f013f524/Exploring+template+UI.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/818f21ce-7c9e-4a22-af8c-3e7c850142c9/Future+state+digest.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/fd72aea1-4eae-4449-adb6-741bc62b6a8c/Screen+Shot+2023-11-30+at+9.30.38+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Consistent stakeholder communication</image:title>
      <image:caption>I love clear, concise, asynchronous communication. Through weekly updates and Loom videos, I maintained consistent communication on the release of this feature kept our stakeholders aligned and excited to share with customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/21ec82a3-f7fc-47b4-aa46-354c9fc762f7/Screen+Shot+2023-11-30+at+9.16.05+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/499c41fd-3524-48ed-b639-b2bdb580765b/Screen+Shot+2023-11-30+at+9.30.47+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Data tracking</image:title>
      <image:caption>Using Gainsight, and with the support of engineering, I set up tracking on the UI to be able to measure success through adoption (how many users add a digest by clicking the ‘save’ button).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/990665c5-b3a2-4c1c-b058-c53d48641b31/Digest+Prototype.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel</image:title>
      <image:caption>Once I had a high-fidelity prototype, I ran user tests on Engagement Managers (internal) and users (external) to measure usability and ensure that users could accomplish their assigned task quickly with no errors. ✅ Users were able to accomplish their task in under 30 seconds with 0 errors.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/805066ab-5d1d-46a4-88f9-b291d350fa4b/Screen+Shot+2023-11-30+at+9.16.19+PM.png</image:loc>
      <image:title>Portfolio - Configurable Digests @ Expel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.jesseux.me/portfolio/noisy-notifications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-08-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/3b5f461c-e5e0-4669-894e-d77e3eb6e604/Screen+Shot+2023-08-31+at+1.06.34+PM.png</image:loc>
      <image:title>Portfolio - Noisy Notifications @ Expel - Make it stand out</image:title>
      <image:caption>First, an icebreaker to get us all connected.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/24440fac-7eb7-48f3-9252-81c953e970ab/collaboration.png</image:loc>
      <image:title>Portfolio - Noisy Notifications @ Expel - Impact:</image:title>
      <image:caption>Through this interactive exercise, not only did we see where there was alignment on what we can improve, but we also were able to extract other engineering insights that I wouldn’t have been able to gather by simply presenting this research. It was also fun for the group and brought our team closer together and able to empathize more directly with customer challenges.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/3311a44a-afd6-4b91-b62d-e3ef3bd6d198/innovation.png</image:loc>
      <image:title>Portfolio - Noisy Notifications @ Expel - Interview strategy</image:title>
      <image:caption>During my interviews, I use Wendy Sullivan’s “Clean Language” to discover more specific insights without using leading questions that can result in bias.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/2cafeb12-7659-4ea0-89fc-45dc2d874b5a/Screen+Shot+2023-08-31+at+12.56.41+PM.png</image:loc>
      <image:title>Portfolio - Noisy Notifications @ Expel - Make it stand out</image:title>
      <image:caption>Check out the research plan in more detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/daebc754-2fec-4b41-aa8b-f81ea848f258/Screen+Shot+2023-08-31+at+12.28.49+PM.png</image:loc>
      <image:title>Portfolio - Noisy Notifications @ Expel - Make it stand out</image:title>
      <image:caption>Design principles helped to establish a deeper understanding around why we make certain decisions as a team on behalf of the user and how these principle have a positive impact the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60c24c3c6223a213308a6b56/dc9093d1-460b-4bce-8707-f423b2147ea7/Screen+Shot+2023-08-31+at+1.06.41+PM.png</image:loc>
      <image:title>Portfolio - Noisy Notifications @ Expel - Make it stand out</image:title>
      <image:caption>Next, workshop time! 1st, we watched real clips of customer insights. 2nd, we all shared what we can infer from this insight. 3rd, we shared actions we could take.</image:caption>
    </image:image>
  </url>
</urlset>

